All posts by Danielle Pieroni

Louise Michaud and Salem State’s Expect Program

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At Salem State University, the Expect Program is one of the University’s newest and most beneficial courses for students that are studying communications. The course was created a couple years ago by Robert Brown and Rebecca Hains to help students who are nearing graduation and preparing to enter the real world. At the beginning of the semester, students are separated into groups and are assigned a client. They work and communicate with their client on different tasks in order to market their client’s brand or business. Ultimately, their work leads up to a final presentation of their work with their client throughout the semester.

I have been working closely with the team assigned to my photography business. This team includes Joe Kasper, Danielle Pieroni, Nikki Vergakes, and David Lebrassuer. At the beginning of their semester, I explained how I was in need of something new. Since my focus has been wedding photography for years, it was time for something new. Now, I am mostly focusing on fashion-inspired contemporary portraits. I also showed my team the work I have done with the 99 Faces Project, which will be on exhibit this May at the Museum of Science. This project is a great way to raise awareness of mental disorders by portraying individuals who suffer from them by photographing them and their loved ones.

My team has used social media, blog posts, promotions, and different types of media relations to get my business shared with the public. They shaped each post with a contemporary portrait angle to re-brand my name. Since the start of the semester, my Instagram page has gained many new followers and has opened a new window of communication for me. The blog posts have focused on the people I am teaming up with and include specific work I have done. Also, they are currently in communication with local newspapers and magazines on my behalf.

It is safe to say that my Expect Team has made steady progress obtaining the goals that we set together. Luckily, they have a great team chemistry and work well with each other and with myself. It has been a pleasure working with this team! I am glad these students have had a chance to experience working in the real world. They have done so much for me and my business. I also am grateful for the progress we have made together!

Storyteller Pete Early Joins 99 Faces Project

While working on photographing portraits for the 99 Faces Project,  I’ve had the opportunity to have some fascinating people join me in my Salem portrait studio for a  session. This blog is about one of them.

Pete Earley has been writing for years. A famous storyteller and author of 14 books, Pete has made a name for himself in the world of journalism. With 14 years of experience Pete has mastered the craft of word and it has made him very successful. In his book titled, Crazy, Pete Talks about how his life was changed forever when his son was diagnosed with a mental illness. This changed Pete’s view on not only the subject but his outlook on life as well. He began touring the world delivering speeches for mental illness and advocating to raise awareness about the topic. Pete was introduced to 99 Faces Project when he was speaking to the NAMI Cambridge group. The founder of 99 Faces, Lynda Cutrell reached out to Pete and actually had him pose for a portrait in my studio. Pete was all about it and was eager to learn more. We decided it would be a good idea to ask Pete some questions regarding 99 Faces and his involvement in the project.

Pete was so fascinated and excited about the 99 Faces Project he decided to blog about it to his 70,000 followers. The 99 Faces projects means more to Pete than your average Joe. Pete believes that there is no, “Us and Them” and the 99 Faces exhibit that is going to be displayed at the Boston awareness of Science in May 2017. This exhibit is going to portray the idea of mental Museum to the public in a new light in a way that has never been done before. When asked about one thing Pete wants everyone to know about mental illness his response made me take a step back and illnesses life is good. “Most people learn to control their illnesses, rather than having there diagnosis control them. There are everyday heroes that deserve our everyday and admiration. They are people such as my son.” With a writer as good as Pete, he is the perfect edition to the 99 Faces Project Team.

99 Faces photo by Louise Michaud