Category Archives: Uncategorized

Louise Michaud and Salem State’s Expect Program

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At Salem State University, the Expect Program is one of the University’s newest and most beneficial courses for students that are studying communications. The course was created a couple years ago by Robert Brown and Rebecca Hains to help students who are nearing graduation and preparing to enter the real world. At the beginning of the semester, students are separated into groups and are assigned a client. They work and communicate with their client on different tasks in order to market their client’s brand or business. Ultimately, their work leads up to a final presentation of their work with their client throughout the semester.

I have been working closely with the team assigned to my photography business. This team includes Joe Kasper, Danielle Pieroni, Nikki Vergakes, and David Lebrassuer. At the beginning of their semester, I explained how I was in need of something new. Since my focus has been wedding photography for years, it was time for something new. Now, I am mostly focusing on fashion-inspired contemporary portraits. I also showed my team the work I have done with the 99 Faces Project, which will be on exhibit this May at the Museum of Science. This project is a great way to raise awareness of mental disorders by portraying individuals who suffer from them by photographing them and their loved ones.

My team has used social media, blog posts, promotions, and different types of media relations to get my business shared with the public. They shaped each post with a contemporary portrait angle to re-brand my name. Since the start of the semester, my Instagram page has gained many new followers and has opened a new window of communication for me. The blog posts have focused on the people I am teaming up with and include specific work I have done. Also, they are currently in communication with local newspapers and magazines on my behalf.

It is safe to say that my Expect Team has made steady progress obtaining the goals that we set together. Luckily, they have a great team chemistry and work well with each other and with myself. It has been a pleasure working with this team! I am glad these students have had a chance to experience working in the real world. They have done so much for me and my business. I also am grateful for the progress we have made together!

Tired of seeing a brick wall for your portrait background?

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Us too. Here at Louise Michaud Photographer we custom design some of our backgrounds for your portrait. I love having a unique background to offer my clients. It’s exciting to make something one of a kind that my clients can only get from me! I got my inspiration to paint this background from Annie Leibovitz’s legendary body of work. I am most inspired by her Vanity Fair style fashion shoots. You’ll be seeing some portraits using this Oliphant style canvas backdrop. It helps having a BFA in Visual Design!

A Kind Word

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It is always so gratifying to receive wonderful feedback from a couple that we photographed. Liz and Jesse were a pleasure to work with. You can check out this past Facebook post for a little peak at what we did for them. This bouquet shot is still one of my favorite detail shots to date:

Louise Michaud Photographer, Salem MA Wedding Photography, Boston Wedding Photography

“This review is long overdue. My husband and I got married on June 27th, 2015. Louise was our photographer and she and her partner, Mike, did a phenomenal job. Our pictures are beautiful and they both did an amazing job capturing perfect candid moments as well as posed photos that came out beautifully and unforced. Louise was involved with our planning process, listened to what we wanted and did an incredible job making our “amateur” photo ideas come to life. Louise and Mike were also wonderful making everything happen the day of. My bridal party and I were running about an hour behind getting ready. Louise and Mike got everything done quickly and efficiently, without making us feel like we were out of time. I would recommend using Louise without reservation. The photography was beautiful and we will cherish the photos for the rest of our lives.”

Thank you, Liz and Jesse!

Getting the skinny on make-up.

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Lights, camera, action! Regardless as to whether you are having your publicity portrait done as an actor, model, author or engineer, you’ll need to apply make-up to look your best. Salem professional make-up artists at Rouge (Jennifer, Tracy, Brandon or Kira) will coordinate their schedules with your portrait session.  Rouge has natural lighting and the artists are trained at how to have you looking your best for the photo shoot. You can also receive complementary instruction at department stores such as Nordstrom and Lord & Taylor. If you prefer to apply your own make-up, here are some tips.

*Apply foundation in an even and natural way. Be sure the color matches your skin tone and brush on to achieve a smooth and blended coverage.

*Use a matte powder to reduce the shine on forehead and nose- men and women.

*Eyes are the focus. Naturally applied mascara, eyeliner and shadow can define and enhance your eyes.  For special occasion portraits consider false eyelashes, they can be applied just for the shoot and removed easily. They are the most natural way to bring out and brighten your eyes. They are subtle and flattering.

*If you’re a hay fever sufferer consider a few drops of Visine before your session.

*Use lip liner with your lipstick but don’t overdo it.  Be sure to line the entire lip not just the outline. Use a natural lip tone or match the lipstick color.

*Do not use glitter or shimmering products.

*Avoid getting a facial or spray tan in the days before your session as they can cause irritation.

QUOTE from Ann Massey owner of rouge cosmetics “We love to work with Louise. She takes beautiful pictures and we work together to ensure you look your best for your photo shoot!” To book an appointment call rouge at 978-740-1044 or email info@rouge.com and for more info visit http://www.rouge.com/

Don’t slack on your compact!

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I know we’ve all been cutting back and thinking more carefully about what to spend our money on in these economic challenges, and though I fully encourage cutting costs in every way, this post is about why to spend the few extra bucks for life long memories.

Specifically, I’m talking about the profession of make up artistry. For many women, we may be able to get along with our daily mascara and chapstick alright, and know how to glam up for an occasional night out on the town, well that’s all good and welcomed but what happens when you get photographed? THAT is a whole new ball game! And this is where the professional make-up artists come in handy. For decades the world of make-up artists have been taught to contour with multiple shades of foundation and enhance your features purposely for the way a camera will perceive you. Understanding what the camera will and will not pick up is the fatal lesson that many women forget when not having their make-up done for an event that is being photographed, like their wedding day. You may not think so, but applying professional make-up to get you “camera ready” is a lot more complicated than it appears.

The purpose for these make-up artists are to help make you feel like your best self. And with that, they already understand the relationship between your look and the camera steering you clear away from any disappointments in your memories of your facial appearance that day. What much of the public does not understand is that there are a lot of guidelines to follow, for example: different types of foundation and eye-shadow can add a shiny look to your skin reflecting off the flash from the camera or the sun that is picked up by the photographer’s camera lens leaving you with an unpleasant shine. This goes for different types of lipsticks as well. And just like when your grandmother powdered her nose, there are products out there in thin compacts which its soul purpose is to eliminate the natural glow. Also, choosing a bronzer and a blush to define your cheek bones is a great combination. Using the more natural color first with the blush as a pop of color helps keep you from looking flat in imagery. And I bet you had no idea that you should use a yellow-based foundation rather than a pink-based foundation due to how the camera registers you and that is just the basics! But a good professional make-up artist will know this and much more to help you look flawless on your day.

If you are in the North Shore area of Massachusetts, we highly recommend rouge cosmetics as your make-up artist. Located on Derby St. in Salem, just up the street from our studios. All of these lovely girls (shown below) are educated and talented and best of all, will listen to your questions and concerns.

And don’t forget, just like skimping on your make-up production for your special day may cause disaster, the same thing goes for professional photography…but that is for another post. 😉