At Salem State University, the Expect Program is one of the University’s newest and most beneficial courses for students that are studying communications. The course was created a couple years ago by Robert Brown and Rebecca Hains to help students who are nearing graduation and preparing to enter the real world. At the beginning of the semester, students are separated into groups and are assigned a client. They work and communicate with their client on different tasks in order to market their client’s brand or business. Ultimately, their work leads up to a final presentation of their work with their client throughout the semester.
I have been working closely with the team assigned to my photography business. This team includes Joe Kasper, Danielle Pieroni, Nikki Vergakes, and David Lebrassuer. At the beginning of their semester, I explained how I was in need of something new. Since my focus has been wedding photography for years, it was time for something new. Now, I am mostly focusing on fashion-inspired contemporary portraits. I also showed my team the work I have done with the 99 Faces Project, which will be on exhibit this May at the Museum of Science. This project is a great way to raise awareness of mental disorders by portraying individuals who suffer from them by photographing them and their loved ones.
My team has used social media, blog posts, promotions, and different types of media relations to get my business shared with the public. They shaped each post with a contemporary portrait angle to re-brand my name. Since the start of the semester, my Instagram page has gained many new followers and has opened a new window of communication for me. The blog posts have focused on the people I am teaming up with and include specific work I have done. Also, they are currently in communication with local newspapers and magazines on my behalf.
It is safe to say that my Expect Team has made steady progress obtaining the goals that we set together. Luckily, they have a great team chemistry and work well with each other and with myself. It has been a pleasure working with this team! I am glad these students have had a chance to experience working in the real world. They have done so much for me and my business. I also am grateful for the progress we have made together!
Us too. Here at Louise Michaud Photographer we custom design some of our backgrounds for your portrait. I love having a unique background to offer my clients. It’s exciting to make something one of a kind that my clients can only get from me! I got my inspiration to paint this background from Annie Leibovitz’s legendary body of work. I am most inspired by her Vanity Fair style fashion shoots. You’ll be seeing some portraits using this Oliphant style canvas backdrop. It helps having a BFA in Visual Design!
If you’re fortunate enough to be able to make a three generation Family Portrait … Lucky you!
Celebrate your relationships. I had the pleasure of taking this family portrait and photographing these special people…. And now they have a priceless gift for Mothers Day. I love seeing the resemblance in all of them. And to find out more about Ladies Day Out, Girls Day Out and photographing woman in a contemporary fashionable way call the Studio. We would love to hear your ideas and collaborate on making a special portrait for you. Bring your Sisters, Daughters, Moms and Grandmoms! Remember to book a night out afterwards, because you will look gorgeous.
Springtime is a time for renewal and new beginnings, making it the perfect time to start a journey. Lana and Kevin celebrated a beautiful new life together with a historic Hawthorne Hotel wedding, taking advantage of our warming weather to also snap some great shots in some of the iconic Salem, Massachusetts, locations.
We absolutely love to see the green coming back to the Salem Common and surrounding areas–the lighting in this photo makes it one of my favorites from the day!
Both Lana and Kevin are professors, and I think you can see from the energy between them that they were a kind, wonderful couple to share such a special day with.
The dress Lana chose was very unique–a light grey with custom lace. Her stunning hair and makeup were done by Makeup Eden and Salon Sage here in Salem.
Of course, who could resist a snapshot of this little fellow escorting his bridesmaid down the aisle?
Those of you familiar with the Hawthorne Hotel will also notice their own fresh look in the Grand Ballroom–the walls have been painted, lightening the room significantly. We absolutely love it!
Congratulations, Lana and Derek! It was a pleasure celebrating with you.