Headshot vs. Branding Portrait – The Key Difference

     

 

What’s the difference between a headshot and a branding portrait?

Ellen originally came to me for a professional business headshot.

During our planning consultation, I learned she was also a musician. That changed everything.

Her headshot (first image) is perfect for LinkedIn, her business website, email signature, and speaking engagements.
It shows people exactly what she looks like—a polished, approachable professional.

But her branding portrait tells a much bigger story.

The guitar isn’t just a prop. It’s part of who she is.
It immediately communicates her passion, creativity, and personality before anyone reads a single word.

A great headshot helps people recognize you.

A branding portrait helps people remember you.

That’s why I always spend time getting to know my clients before our session.
Sometimes the most powerful images aren’t just about what you do—they’re about who you are.