Do you have a clear idea about what to look for when hiring a professional photographer for corporate or business headshots? Here are 5 important points to look for when hiring a photographer for corporate headshots.
Having been a professional photographer for over 30 years, I would like to share some valuable tips that we have learned and what to look for when hiring a professional photographer or when doing it yourself.
MAKEHEAD SIZESALL THE SAME – Some people are a lot taller than others. The top of their head should all be equal distance from the top of the crop so no one dominates their headshot because of their height. Heads should then be made so they are pretty much the same size. Even though some people have much larger or smaller heads.
CONSISTENT BACKGROUND – The background is consistently the exact same color. This creates a unified presentation that everyone is on the same team. This is especially important if some of your designs may be grid based.
ADDING NEW EMPLOYEES – Subsequent new-hires will match with the previous themes that you have established.
TIME AND MONEY – Most professional photographers will bring background and studio lighting to photograph headshots at your business location. Once this is set up it is very efficient for photographing many people.
IMMEDIATELY MAKE YOUR SELECTION – Professionals will have their equipment tethered to viewing hardware (like an iPad) so that you can immediately make your selection. This makes sure that every portrait will be one that you love.
If you want to lean more about what we can do for you or your business feel free to call our studio to learn more about what we can do for you. 978-375-5507
You might be questioning the importance of, or the reason for having a corporate headshot. It is generally a good idea to have corporate headshot of yourself as well as employees. You can upload them to the staff page of your company’s website. This is particularly advantageous if yours is the kind of business which deals heavily in client relations, as the headshots and accompanying, written staff profiles give personality and identity to your staff and company as a whole. Incorporating headshots may help clients engage and interact with your staff, as the headshots act as a friendly “hello”. However attractive the final product may be, headshots can be rather costly, which is why some businesses opt to do it themselves. But before you take out the camera and start shooting, read our tips and tricks for taking the best headshots of you and your team:
Getting started – Let’s begin with outfit choice. A headshot should be, you guessed it, shot from the chest up! Having said that, choose a few nice shirts to wear. It is best practice to wear something comfortable and in which you look and feel good – fashion with a function. When you feel good in the clothes you wear, it shows through a bright, smiling face. Sometimes, you’ll even get a good day out of it. You know how that song goes, “It’s a good day to have a good day.”
Putting on your face – You’ll want to look your sharpest, not only in the clothes you wear, but more importantly, the point of the headshot, the face. Don’t go overboard on the makeup though, as you could end up looking nothing like yourself on a normal day. The point of a headshot is to provide a clear, attractive, and friendly picture of yourself. Women should lean more toward neutral colors or a light application of makeup. Men should be either clean-shaven or well-trimmed, depending on if you usually sport a beard or mustache, or not. You should also take the time to style your hair for some added flare and personality.
Lighting and backdrop – These will change depending on if you’re either inside or outside. If you’re inside, you’ll have to set up artificial lights and maybe even a background if the walls are unflattering. Stick with a solid color background, and make sure the lights aren’t too bright and in your face. The lights should complement the face, but not be so intense that they project shadows on your face or give your skin a different color. Two lights on either side of you should do the trick, with one closer to your face to create a soft shadow. If you’re outside, you’ll have to play with angles for a bit, depending on where in the sky the sun is. You don’t want to be in the deep shadows, as it may be too dark to see the image clearly, but you also don’t want to be in direct sunlight, as it will bother the subject’s eyes and the excessive light may be unflattering as it falls on the face. You’ll want to be in the “open shade”, or the spot in which you’re not directly in the sun, yet you’re still lit up. Choosing the background will depend on the angle you previously chose, as it would be harder to fight with the angle and sunlight if you were to choose the background first. Pay close attention to make sure the angle, light, and background complement the subject’s features, including face and hair.
Selecting and editing for the perfect headshot – You should take several photos with different poses and degrees of smile, so you have a selection from which to choose. Once you’ve chosen the best, most attractive picture, it’s time to do some last minute touch-ups and editing. You can either do this through a program like Photoshop or with a simple camera app. You should first crop and straighten, then adjust the brightness, improve the color and lighting, and sharpen or soften the image as needed. And finally you can save it once you’re happy with the finished product.
Profile write-up – Underneath each headshot on your website should be a proper description of the employee, including their skills, talents, specific role(s) within the company, and special interests or activities outside of work for added personality. You can even include something quirky, like a favorite food, tv show or movie, sport, if they met a celebrity and how or what the interaction was like. Be sure to include their education background as well to attribute where they learned their specific skills. The write-up itself should only be about 4-5 sentences long and really showcase who the employee is as a person and why they’re a valued member of the team.
While having corporate headshots aren’t necessary for every company, it will provide your clients with a view of your team and how their respective talents, skills, and roles culminate to make up your adroit and dexterous company. As with any photoshoot, the subjects should be well-rested, well-fed, hydrated, and eager to get their picture taken. Be sure to have fun with it, too, so the personality can really shine through, making for an even better headshot. Choose the most professional yet attractive photo for each employee and write a dazzling description.
While working on photographing portraits for the 99 Faces Project, I’ve had the opportunity to have some fascinating people join me in my Salem portrait studio for a session. This blog is about one of them.
Pete Earley has been writing for years. A famous storyteller and author of 14 books, Pete has made a name for himself in the world of journalism. With 14 years of experience Pete has mastered the craft of word and it has made him very successful. In his book titled, Crazy, Pete Talks about how his life was changed forever when his son was diagnosed with a mental illness. This changed Pete’s view on not only the subject but his outlook on life as well. He began touring the world delivering speeches for mental illness and advocating to raise awareness about the topic. Pete was introduced to 99 Faces Project when he was speaking to the NAMI Cambridge group. The founder of 99 Faces, Lynda Cutrell reached out to Pete and actually had him pose for a portrait in my studio. Pete was all about it and was eager to learn more. We decided it would be a good idea to ask Pete some questions regarding 99 Faces and his involvement in the project.
Pete was so fascinated and excited about the 99 Faces Project he decided to blog about it to his 70,000 followers. The 99 Faces projects means more to Pete than your average Joe. Pete believes that there is no, “Us and Them” and the 99 Faces exhibit that is going to be displayed at the Boston awareness of Science in May 2017. This exhibit is going to portray the idea of mental Museum to the public in a new light in a way that has never been done before. When asked about one thing Pete wants everyone to know about mental illness his response made me take a step back and illnesses life is good. “Most people learn to control their illnesses, rather than having there diagnosis control them. There are everyday heroes that deserve our everyday and admiration. They are people such as my son.” With a writer as good as Pete, he is the perfect edition to the 99 Faces Project Team.
With all of the weddings I do and post about, it may come as a surprise to know that I love shooting headshot and portrait photography. I recently had the opportunity to photograph a stunning model and actress, Erica Snow, for a headshot session in my studio. As you can see below, she is a natural in front of the camera, which made the shoot all the more enjoyable.
Some of you have likely talked to me about The 99 Faces Project, or maybe you’ve read about it on my website as I am one of three photographers participating in the project.
Started by Lynda Cutrell, the project seeks to change the way we see mental illness in this country by photographing 33 people on the schizophrenia spectrum, 33 people on the bipolar spectrum, and 33 of the people who love them. As Lynda writes on the website, “A key to living well with any disability, is not to be burdened with fear of stigma, but rather to have both loving acceptance and inspiring role models.”
Participating in The 99 Faces Project has been fun and enlightening, and I’m so happy to be able to share with you that it has been approved for an exhibit at the Museum of Science in Boston, expected opening is Memorial Day Weekend 2017. The exhibit will invite you and others to come and look at the faces for yourself and see the beauty in each individual. As soon as we have the exact dates, we’ll be sure to let you all know.
It has been such a pleasure working with Jennifer from Makeup Eden and Brandon from Salon Sage on this. We have had people from all walks of life be photographed and help with the project–it’s been truly amazing.