When was the last time you felt inspired to connect with a particular brand or service provider? Maybe you saw an ad on social media, or a beautifully built website. What was it about the brand’s messaging that spoke to you?
In the visual and digital culture in which we live, visual branding is what drives the mind of the consumer. Personal Branding gives you the opportunity to influence future customers by visually communicating the quality, loyalty, and authenticity of your services in a way that makes you stand out in a sea of countless offers.
At the heart of great branding, it makes choosing you and your business an easy decision for your client.
No matter what field of business you are in, whether you are a business owner, entrepreneur, or employee, it’s important to invest in your personal branding so that you can be recognized for the great service that you provide, and in other words, your reputation.
Since the majority of our culture is driven by beautiful imagery, the most important aspect of personal branding is photography. A great selection of personal branding photographs can help you achieve your professional goals by presenting you in the position where you want to be, and letting the world see you as you want to be seen.
Here is a fantastic example of a real estate agent who took the initiative to invest in her personal brand with a customized portrait session, and the amazing the results that came from it.
Jill Michaud is a trusted Real Estate Advisor on the NorthShore of Boston. She is closely connected with her community and provides a high standard of excellence to all her clients.
Jill came to us with the amazing opportunity to be featured in NorthShore Magazine in an Agent Spotlight for Gibson Sotheby’s International Realty. All her hard work as a fantastic real estate agent had paid off in the form of well-deserved recognition; we were so thrilled for her!
Before submitting her information for the feature, Jill wanted to create some top-notch personal brand photos in order to make the most of this amazing opportunity for public brand awareness.
Needless to say, we were ready to help!
Louise walked Jill through all of her options for her session – from props and setting to posing, as well as style in a complimentary home clothing consultation. When taking portraits for your brand, it can be tricky to find the balance between professionalism and personal style. With the help of Louise, Jill’s look and style were perfect for the occasion.
We helped her set the perfect scene for her photos which would communicate the elegance and esteem of the service she provides, as well as her welcoming personality.
With perfect planning and great personal connection, Jill’s personal branding session went seamlessly, and the results were beautiful!
We were so excited to get our copy of NorthShore Magazine with Jill’s fantastic feature. Her beautiful photos made her stand with a touch of elegance, affirming all the wonderful things written of her in the article. We are so proud of Jill and the work she does, and are honored to have helped in the process of making her Agent Spotlight shine.
Now, if you are wondering whether or not your personal branding is promoting your business in the best way possible, take a look at your online presence and ask yourself, “If I knew nothing about me or my business, would I hire me?”
Most of your potential clients will find you digitally before they decide to trust you and the great services you provide. The question is, will your photographs communicate all the excellence your business has to offer?
If your personal branding photography doesn’t inspire personal connection, loyalty, dedication and expertise, we can help you change that. With a quick consultation, you will be on the fast track to having plentiful personal branding assets that make your business stand out, and bring in more clients who are excited to work with you.
