Tag Archives: Best Personal Branding Photographer

Put the Spotlight on Your Business with Great Personal Branding

 

When was the last time you felt inspired to connect with a particular brand or service provider? Maybe you saw an ad on social media, or a beautifully built website. What was it about the brand’s messaging that spoke to you?

In the visual and digital culture in which we live, visual branding is what drives the mind of the consumer. Personal Branding gives you the opportunity to influence future customers by visually communicating the quality, loyalty, and authenticity of your services in a way that makes you stand out in a sea of countless offers.

At the heart of great branding, it makes choosing you and your business an easy decision for your client.

 

 

No matter what field of business you are in, whether you are a business owner, entrepreneur, or employee, it’s important to invest in your personal branding so that you can be recognized for the great service that you provide, and in other words, your reputation.

Since the majority of our culture is driven by beautiful imagery, the most important aspect of personal branding is photography. A great selection of personal branding photographs can help you achieve your professional goals by presenting you in the position where you want to be, and letting the world see you as you want to be seen.

Here is a fantastic example of a real estate agent who took the initiative to invest in her personal brand with a customized portrait session, and the amazing the results that came from it.

 

 

Jill Michaud is a trusted Real Estate Advisor on the NorthShore of Boston. She is closely connected with her community and provides a high standard of excellence to all her clients.

Jill came to us with the amazing opportunity to be featured in NorthShore Magazine in an Agent Spotlight for Gibson Sotheby’s International Realty. All her hard work as a fantastic real estate agent had paid off in the form of well-deserved recognition; we were so thrilled for her!

Before submitting her information for the feature, Jill wanted to create some top-notch personal brand photos in order to make the most of this amazing opportunity for public brand awareness.

Needless to say, we were ready to help!

Louise walked Jill through all of her options for her session – from props and setting to posing, as well as style in a complimentary home clothing consultation. When taking portraits for your brand, it can be tricky to find the balance between professionalism and personal style. With the help of Louise, Jill’s look and style were perfect for the occasion.

 

 

We helped her set the perfect scene for her photos which would communicate the elegance and esteem of the service she provides, as well as her welcoming personality.

With perfect planning and great personal connection, Jill’s personal branding session went seamlessly, and the results were beautiful!

 

 

We were so excited to get our copy of NorthShore Magazine with Jill’s fantastic feature. Her beautiful photos made her stand with a touch of elegance, affirming all the wonderful things written of her in the article. We are so proud of Jill and the work she does, and are honored to have helped in the process of making her Agent Spotlight shine.

 

 

Now, if you are wondering whether or not your personal branding is promoting your business in the best way possible, take a look at your online presence and ask yourself, “If I knew nothing about me or my business, would I hire me?”

Most of your potential clients will find you digitally before they decide to trust you and the great services you provide. The question is, will your photographs communicate all the excellence your business has to offer?

If your personal branding photography doesn’t inspire personal connection, loyalty, dedication and expertise, we can help you change that. With a quick consultation, you will be on the fast track to having plentiful personal branding assets that make your business stand out, and bring in more clients who are excited to work with you.

Contact us today to get started!

Personal Branding vs. Headshots

A headshot introduces you;

Personal Branding introduces your business. 

 

Personal Branding differs from headshots in many important ways. Headshots serve as an introduction to you as a person, while Personal Branding photography provides a vast array of marketing resources for you and your business. Continue reading to determine which one is best for you.

 

 

 

Headshots present what you look like.

This image presents a person.

 

 

 

 

 

 

 

Personal Branding conveys the essence of who you are and what you do.

This image presents a photographer.

 

 

 

What is personal branding?

 

“A personal brand is rooted in the minds of people in the market. Personal branding is the effort to communicate and present your value to the world.”

 

Branding, or personal branding, is more than just a headshot or logo. Branding is the visual representation and definition of your business and what it has to offer. We believe that personal branding is essential for individual entrepreneurs and business owners to “soft-sell” their business and services in a visual market. Resources abound when searching for soft and personal branding solutions.

 

 

The term “personal branding” was introduced in 1997 by a gentleman named Tom Peters. Peters told us that no matter what industry we work in, or where we live, we’re all CEOs of our own personal brand, and that means that we must market ourselves just as vigorously as any product or service.

 

 

If you are an entrepreneur or business owner, you’re probably reading this to determine if you need to expand the visual library of your brand. We believe you already have the notion of “your brand” as an individual or a company that you now wish to share with your clients/customers to give them inspiration and confidence in you.

 

 

In order to gain a customer’s trust, you need to let them know that you provide wisdom, compassion, guidance and true value.  We are here to help you do that.

 

When planning your personal branding session, we work with you establish goals:

  • How do you want to be seen?
  • What is it that you do/provide?
  • What do you stand for?
  • Do your photographs represent you/your brand and the energy you bring to your business?
  • Will they make potential clients want to meet you in person?
  • Do your photographs create trust in you?
  • Do they show the real you now?
  • Will your photographs show the real you that you are becoming?

 

If you are ready to take your brand presence to the next level, we would love to work with you to create your perfect personal branding session. Give us a call, drop us an email, or click the button below to receive our personal branding magazine to help you prepare for your session!

If just a headshot makes more sense for now, we would love to help you there as well.  Click below to get started right away!