Tag Archives: commercial photography

Bokeh Lighting

The effect shown below is called “Bokeh”. Bokeh is the aesthetic quality of the blur in out-of-focus areas of an image. To achieve the Bokeh effect photographers must use a shallow focus technique to create this pleasurable blue located outside the depth of field.

Creating is wonderful! And what a fun subject to use the lights from a carnival! Here, Louise Michaud is using her Canon 5D mark II to highlight the Salem Halloween Festival located in Salem, MA just north of Boston, MA. We are loving the complimentary colors balanced in the composition with the movement of the Ferris Wheel! Check out our other Halloween Video labeled “Salem’s Halloween Carnival”. If you have questions regarding how to use video on your Canon 5D mark II, Louise teaches 1-to-1 sessions that can be booked at any time. Named one of the best photographers in the North Shore, you are in good hands with Louise. For more information, check out her website for pricing and contact information.

Don’t slack on your compact!

I know we’ve all been cutting back and thinking more carefully about what to spend our money on in these economic challenges, and though I fully encourage cutting costs in every way, this post is about why to spend the few extra bucks for life long memories.

Specifically, I’m talking about the profession of make up artistry. For many women, we may be able to get along with our daily mascara and chapstick alright, and know how to glam up for an occasional night out on the town, well that’s all good and welcomed but what happens when you get photographed? THAT is a whole new ball game! And this is where the professional make-up artists come in handy. For decades the world of make-up artists have been taught to contour with multiple shades of foundation and enhance your features purposely for the way a camera will perceive you. Understanding what the camera will and will not pick up is the fatal lesson that many women forget when not having their make-up done for an event that is being photographed, like their wedding day. You may not think so, but applying professional make-up to get you “camera ready” is a lot more complicated than it appears.

The purpose for these make-up artists are to help make you feel like your best self. And with that, they already understand the relationship between your look and the camera steering you clear away from any disappointments in your memories of your facial appearance that day. What much of the public does not understand is that there are a lot of guidelines to follow, for example: different types of foundation and eye-shadow can add a shiny look to your skin reflecting off the flash from the camera or the sun that is picked up by the photographer’s camera lens leaving you with an unpleasant shine. This goes for different types of lipsticks as well. And just like when your grandmother powdered her nose, there are products out there in thin compacts which its soul purpose is to eliminate the natural glow. Also, choosing a bronzer and a blush to define your cheek bones is a great combination. Using the more natural color first with the blush as a pop of color helps keep you from looking flat in imagery. And I bet you had no idea that you should use a yellow-based foundation rather than a pink-based foundation due to how the camera registers you and that is just the basics! But a good professional make-up artist will know this and much more to help you look flawless on your day.

If you are in the North Shore area of Massachusetts, we highly recommend rouge cosmetics as your make-up artist. Located on Derby St. in Salem, just up the street from our studios. All of these lovely girls (shown below) are educated and talented and best of all, will listen to your questions and concerns.

And don’t forget, just like skimping on your make-up production for your special day may cause disaster, the same thing goes for professional photography…but that is for another post. 😉

New Video Technique!

Louise Michaud Photographer introduces new video technique for commercial use!

We are proud to welcome our new family member, Slider. Slider is a video technique that creates a smooth shooting effect once only obtained by Hollywood directors and their huge production teams. Just like the enormous camera dolly sitting on a track, our evolved Canon Mark II (much smaller in size), glides along mimicking Hollywood’s panning style.

For visual purposes we use this hands free device to steadily flow through a scene in a linear direction creating a professional and advanced look for your commercial, then easily viewed on various social media sites, company websites, and YouTube. Envision this technique panning your product while your narrate, or yourself on-screen advertising your business. Let’s get creative and get your business out on the online mainstream!

~The Team at Louise Michaud Photographer

For more information, please contact Louise Michaud Photographer at (978) 594 1728


It’s the second day of spring and we are already feeling the rejuvenating effects of that big yellow ball in the sky.  Aw, Spring, that wonderful time of year where you dust off the cobwebs attached to the wheels inside your head, and go out and get creative again!

We know wedding season is fast approaching and now that you’ve oiled your wheels and put your thinking caps on, let’s get to the good stuff!  You, your beloved family member, or friend is planning her dream wedding.  Little did she realize how much there was to think about!  Right?  She puts herself into every portion of the preparation, linking together the color palette, the theme, the food palette, the seating chart, (oh, the dreaded seating chart!) making sure every little detail is accountable for, and not forgotten.  And on her day, she wants to see her story come to life!  And that’s where Louise Michaud Photographer comes in.  Known for her reliability Louise will create the visual documentation to your Wedding Day Story.

Having been in the business for 25+ years, Louise knows the ins and outs.  She will ask the right questions maximizing the chapters of your beautiful day.   Adding to these benefits she keeps up with these high tech modern times.  Your memories can be played out in various styled contemporary wedding albums, or online fusion film merging stills and video fit to be shared on your iphone, ipad, or facebook page.  Louise Michaud Photographer is committed to your requests and gains life long clients.  Give her a call at 978-594-1728 for more information.  She’s looking forward to speaking with you! Oh, and, CONRATULATIONS!!