Tag Archives: headshot photographer

Personal Branding vs. Headshots

A headshot introduces you;

Personal Branding introduces your business. 

 

Personal Branding differs from headshots in many important ways. Headshots serve as an introduction to you as a person, while Personal Branding photography provides a vast array of marketing resources for you and your business. Continue reading to determine which one is best for you.

 

 

 

Headshots present what you look like.

This image presents a person.

 

 

 

 

 

 

 

Personal Branding conveys the essence of who you are and what you do.

This image presents a photographer.

 

 

 

What is personal branding?

 

“A personal brand is rooted in the minds of people in the market. Personal branding is the effort to communicate and present your value to the world.”

 

Branding, or personal branding, is more than just a headshot or logo. Branding is the visual representation and definition of your business and what it has to offer. We believe that personal branding is essential for individual entrepreneurs and business owners to “soft-sell” their business and services in a visual market. Resources abound when searching for soft and personal branding solutions.

 

 

The term “personal branding” was introduced in 1997 by a gentleman named Tom Peters. Peters told us that no matter what industry we work in, or where we live, we’re all CEOs of our own personal brand, and that means that we must market ourselves just as vigorously as any product or service.

 

 

If you are an entrepreneur or business owner, you’re probably reading this to determine if you need to expand the visual library of your brand. We believe you already have the notion of “your brand” as an individual or a company that you now wish to share with your clients/customers to give them inspiration and confidence in you.

 

 

In order to gain a customer’s trust, you need to let them know that you provide wisdom, compassion, guidance and true value.  We are here to help you do that.

 

When planning your personal branding session, we work with you establish goals:

  • How do you want to be seen?
  • What is it that you do/provide?
  • What do you stand for?
  • Do your photographs represent you/your brand and the energy you bring to your business?
  • Will they make potential clients want to meet you in person?
  • Do your photographs create trust in you?
  • Do they show the real you now?
  • Will your photographs show the real you that you are becoming?

 

If you are ready to take your brand presence to the next level, we would love to work with you to create your perfect personal branding session. Give us a call, drop us an email, or click the button below to receive our personal branding magazine to help you prepare for your session!

If just a headshot makes more sense for now, we would love to help you there as well.  Click below to get started right away!

 

What’s YOUR favorite portrait season?

True New Englanders relish the gift that Mother Nature gives us as she serves up four uniquely beautiful seasons.   Our local landscapes experience a wardrobe change each season and we here at Louise Michaud Photographer would love to photograph you in each one.  Portraits and headshots for all seasons!

This is why we have started an “All Seasons” portrait portfolio to capture your beauty in each season.   If you have an absolutely favorite season, we can certainly shoot your portrait then.  BUT,  there is certainly no reason to lock your headshots or senior portraits into just one season anymore!

Check out the Fall and Winter shots below.  Stay tuned for a blog that will highlight the Spring and summer work that will round out this client’s portfolio.

By the way, consider browsing my Senior Portraits and Headshots pages.


Fall portraits burst with color and change

 

 

Have some fun with the yellows, reds and browns of fall.  Rest in the beautiful end of season change.  Celebrate the change of light and color.

 

 

 

 

 

 

Listen to the leaves rustle as you wear some of your favorite fall styles that help you blend into the season for a cool day outside

 

 

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We all look different in each season, just as nature does.  If fall is a special season to you, be sure to capture your portrait.

 

 


Winter portraits – reflection and looking forward

 

 

 

Crisp blue skies, fresh fallen snow set the stage for outdoor activity.  Bundle up and head outside.

 

 

 

 

 

 

 

Winter allows us to reflect on the year past and to prepare for a new year.    We wear layers of clothes that still preserve fashion.  A portrait in the Winter will remain a treasure for you and your family for generations forward.

 

 

 

 

 

 

 

 

Without a winter portrait you may never remember how beautiful you look in a snowfall.

 

 

 

 

 

 

 

Think of the year that has passed. Understand what you have achieved and what you need to think about in the coming New Year.  This is the time to plan your resolutions and work on fulfilling them.

Get ready for your Spring portrait!


 

image representing all four season

Winter, spring, summer or fall,
All you have to do is call,
And I’ll be there

Portraits and headshots for all seasons!

Camera, flashes and all, Louise

p.s.  For fun facts about seasons, see: https://www.konnecthq.com/seasons/

5 Considerations when hiring a photographer for your corporate headshots.

 

Do you have a clear idea about what to look for when hiring a professional photographer for corporate or business headshots? Here are 5 important points to look for when hiring a photographer for corporate headshots.

Having been a professional photographer for over 30 years, I would like to share some valuable tips that we have learned and what to look for when hiring a professional photographer or when doing it yourself.

 

Group of business headshots.
Business team
  1. MAKE HEAD SIZES ALL THE SAME – Some people are a lot taller than others. The top of their head should all be equal distance from the top of the crop so no one dominates their headshot because of their height. Heads should then be made so they are pretty much the same size. Even though some people have much larger or smaller heads.

 

  1. CONSISTENT BACKGROUND – The background is consistently the exact same color.  This creates a unified presentation that everyone is on the same team. This is especially important if some of your designs may be grid based.

 

  1. ADDING NEW EMPLOYEES – Subsequent new-hires will match with the previous themes that you have established.

 

  1. TIME AND MONEY – Most professional photographers will bring background and studio lighting to photograph headshots at your business location. Once this is set up it is very efficient for photographing many people.

 

  1. IMMEDIATELY MAKE YOUR SELECTION – Professionals will have their equipment tethered to viewing hardware (like an iPad) so that you can immediately make your selection.  This makes sure that every portrait will be one that you love.

 

 

If you want to lean more about what we can do for you or your business feel free to call our studio to learn more about what we can do for you.  978-375-5507

 

 

Fashion Portrait

Fashion has always been something that has intrigued me, especially when it comes to portraits, and especially portraits that are fashion inspired.  I often comb through Vanity Fair or Vogue publications for inspiration and unique portrait ideas. The photo below was created using a custom portrait background we painted here at our studio. I love the movement in the gown.  This effect was created using special lighting and an industrial fan and is inspired by Annie Leibovitz and her Vanity Fair portraits. Tell us about what inspires you and together let’s create a beautiful portrait of you.

 

Call the Studio at 978-594-1728 to find out more about it.

Beautiful fashion inspired portrait.
Beautiful fashion inspired portrait.

Tired of seeing a brick wall for your portrait background?

Us too. Here at Louise Michaud Photographer we custom design some of our backgrounds for your portrait. I love having a unique background to offer my clients. It’s exciting to make something one of a kind that my clients can only get from me! I got my inspiration to paint this background from Annie Leibovitz’s legendary body of work. I am most inspired by her Vanity Fair style fashion shoots. You’ll be seeing some portraits using this Oliphant style canvas backdrop. It helps having a BFA in Visual Design!