Tag Archives: headshots

Personal Branding vs. Headshots

A headshot introduces you;

Personal Branding introduces your business. 

 

Personal Branding differs from headshots in many important ways. Headshots serve as an introduction to you as a person, while Personal Branding photography provides a vast array of marketing resources for you and your business. Continue reading to determine which one is best for you.

 

 

 

Headshots present what you look like.

This image presents a person.

 

 

 

 

 

 

 

Personal Branding conveys the essence of who you are and what you do.

This image presents a photographer.

 

 

 

What is personal branding?

 

“A personal brand is rooted in the minds of people in the market. Personal branding is the effort to communicate and present your value to the world.”

 

Branding, or personal branding, is more than just a headshot or logo. Branding is the visual representation and definition of your business and what it has to offer. We believe that personal branding is essential for individual entrepreneurs and business owners to “soft-sell” their business and services in a visual market. Resources abound when searching for soft and personal branding solutions.

 

 

The term “personal branding” was introduced in 1997 by a gentleman named Tom Peters. Peters told us that no matter what industry we work in, or where we live, we’re all CEOs of our own personal brand, and that means that we must market ourselves just as vigorously as any product or service.

 

 

If you are an entrepreneur or business owner, you’re probably reading this to determine if you need to expand the visual library of your brand. We believe you already have the notion of “your brand” as an individual or a company that you now wish to share with your clients/customers to give them inspiration and confidence in you.

 

 

In order to gain a customer’s trust, you need to let them know that you provide wisdom, compassion, guidance and true value.  We are here to help you do that.

 

When planning your personal branding session, we work with you establish goals:

  • How do you want to be seen?
  • What is it that you do/provide?
  • What do you stand for?
  • Do your photographs represent you/your brand and the energy you bring to your business?
  • Will they make potential clients want to meet you in person?
  • Do your photographs create trust in you?
  • Do they show the real you now?
  • Will your photographs show the real you that you are becoming?

 

If you are ready to take your brand presence to the next level, we would love to work with you to create your perfect personal branding session. Give us a call, drop us an email, or click the button below to receive our personal branding magazine to help you prepare for your session!

If just a headshot makes more sense for now, we would love to help you there as well.  Click below to get started right away!

 

What’s YOUR favorite portrait season?

True New Englanders relish the gift that Mother Nature gives us as she serves up four uniquely beautiful seasons.   Our local landscapes experience a wardrobe change each season and we here at Louise Michaud Photographer would love to photograph you in each one.  Portraits and headshots for all seasons!

This is why we have started an “All Seasons” portrait portfolio to capture your beauty in each season.   If you have an absolutely favorite season, we can certainly shoot your portrait then.  BUT,  there is certainly no reason to lock your headshots or senior portraits into just one season anymore!

Check out the Fall and Winter shots below.  Stay tuned for a blog that will highlight the Spring and summer work that will round out this client’s portfolio.

By the way, consider browsing my Senior Portraits and Headshots pages.


Fall portraits burst with color and change

 

 

Have some fun with the yellows, reds and browns of fall.  Rest in the beautiful end of season change.  Celebrate the change of light and color.

 

 

 

 

 

 

Listen to the leaves rustle as you wear some of your favorite fall styles that help you blend into the season for a cool day outside

 

 

.

 

 

 

We all look different in each season, just as nature does.  If fall is a special season to you, be sure to capture your portrait.

 

 


Winter portraits – reflection and looking forward

 

 

 

Crisp blue skies, fresh fallen snow set the stage for outdoor activity.  Bundle up and head outside.

 

 

 

 

 

 

 

Winter allows us to reflect on the year past and to prepare for a new year.    We wear layers of clothes that still preserve fashion.  A portrait in the Winter will remain a treasure for you and your family for generations forward.

 

 

 

 

 

 

 

 

Without a winter portrait you may never remember how beautiful you look in a snowfall.

 

 

 

 

 

 

 

Think of the year that has passed. Understand what you have achieved and what you need to think about in the coming New Year.  This is the time to plan your resolutions and work on fulfilling them.

Get ready for your Spring portrait!


 

image representing all four season

Winter, spring, summer or fall,
All you have to do is call,
And I’ll be there

Portraits and headshots for all seasons!

Camera, flashes and all, Louise

p.s.  For fun facts about seasons, see: https://www.konnecthq.com/seasons/

Creative Headshot and Portrait Photography

With all of the weddings I do and post about, it may come as a surprise to know that I love shooting headshot and portrait photography. I recently had the opportunity to photograph a stunning model and actress, Erica Snow, for a headshot session in my studio. As you can see below, she is a natural in front of the camera, which made the shoot all the more enjoyable.

Louise Michaud Photographer, Salem MA Headshot and Portrait Photography, Boston Portrait and Headshot Photography

Louise Michaud Photographer, Salem MA Headshot and Portrait Photography, Boston Portrait and Headshot Photography

 

Louise Michaud Photographer, Salem MA Headshot and Portrait Photography, Boston Portrait and Headshot Photography

Louise Michaud Photographer, Salem MA Headshot and Portrait Photography, Boston Portrait and Headshot Photography

Louise Michaud Photographer, Salem MA Headshot and Portrait Photography, Boston Portrait and Headshot Photography

Makeup Eden and Salon Sage are to thank for the great job on her hair and makeup.

The 99 Faces Project is Coming to the Museum of Science

Some of you have likely talked to me about The 99 Faces Project, or maybe you’ve read about it on my website as I am one of three photographers participating in the project.

Louise Michaud Photographer, Salem MA Portrait and Headshot Photography, Boston Portrait and Headshot Photography, 99 Faces Project

Started by Lynda Cutrell, the project seeks to change the way we see mental illness in this country by photographing 33 people on the schizophrenia spectrum, 33 people on the bipolar spectrum, and 33 of the people who love them. As Lynda writes on the website, “A key to living well with any disability, is not to be burdened with fear of stigma, but rather to have both loving acceptance and inspiring role models.”

Participating in The 99 Faces Project has been fun and enlightening, and I’m so happy to be able to share with you that it has been approved for an exhibit at the Museum of Science in Boston, expected opening is Memorial Day Weekend 2017. The exhibit will invite you and others to come and look at the faces for yourself and see the beauty in each individual. As soon as we have the exact dates, we’ll be sure to let you all know.

It has been such a pleasure working with Jennifer from Makeup Eden and Brandon from Salon Sage on this. We have had people from all walks of life be photographed and help with the project–it’s been truly amazing.

For more information about The 99 Faces Project, visit their website at www.99facesproject.com.

New Website

Louise Michaud Photographer is pleased to finally unveil our new website. Designed by Sperling Interactive in Salem, Massachusetts, our fresh, mobile-friendly site highlights Louise’s award-winning Wedding Photography, Portrait Photography, and her work with the 99 Faces Project.