Tag Archives: North Shore Photographer

Personal Branding vs. Headshots

A headshot introduces you;

Personal Branding introduces your business. 

 

Personal Branding differs from headshots in many important ways. Headshots serve as an introduction to you as a person, while Personal Branding photography provides a vast array of marketing resources for you and your business. Continue reading to determine which one is best for you.

 

 

 

Headshots present what you look like.

This image presents a person.

 

 

 

 

 

 

 

Personal Branding conveys the essence of who you are and what you do.

This image presents a photographer.

 

 

 

What is personal branding?

 

“A personal brand is rooted in the minds of people in the market. Personal branding is the effort to communicate and present your value to the world.”

 

Branding, or personal branding, is more than just a headshot or logo. Branding is the visual representation and definition of your business and what it has to offer. We believe that personal branding is essential for individual entrepreneurs and business owners to “soft-sell” their business and services in a visual market. Resources abound when searching for soft and personal branding solutions.

 

 

The term “personal branding” was introduced in 1997 by a gentleman named Tom Peters. Peters told us that no matter what industry we work in, or where we live, we’re all CEOs of our own personal brand, and that means that we must market ourselves just as vigorously as any product or service.

 

 

If you are an entrepreneur or business owner, you’re probably reading this to determine if you need to expand the visual library of your brand. We believe you already have the notion of “your brand” as an individual or a company that you now wish to share with your clients/customers to give them inspiration and confidence in you.

 

 

In order to gain a customer’s trust, you need to let them know that you provide wisdom, compassion, guidance and true value.  We are here to help you do that.

 

When planning your personal branding session, we work with you establish goals:

  • How do you want to be seen?
  • What is it that you do/provide?
  • What do you stand for?
  • Do your photographs represent you/your brand and the energy you bring to your business?
  • Will they make potential clients want to meet you in person?
  • Do your photographs create trust in you?
  • Do they show the real you now?
  • Will your photographs show the real you that you are becoming?

 

If you are ready to take your brand presence to the next level, we would love to work with you to create your perfect personal branding session. Give us a call, drop us an email, or click the button below to receive our personal branding magazine to help you prepare for your session!

If just a headshot makes more sense for now, we would love to help you there as well.  Click below to get started right away!

 

What’s YOUR favorite portrait season?

True New Englanders relish the gift that Mother Nature gives us as she serves up four uniquely beautiful seasons.   Our local landscapes experience a wardrobe change each season and we here at Louise Michaud Photographer would love to photograph you in each one.  Portraits and headshots for all seasons!

This is why we have started an “All Seasons” portrait portfolio to capture your beauty in each season.   If you have an absolutely favorite season, we can certainly shoot your portrait then.  BUT,  there is certainly no reason to lock your headshots or senior portraits into just one season anymore!

Check out the Fall and Winter shots below.  Stay tuned for a blog that will highlight the Spring and summer work that will round out this client’s portfolio.

By the way, consider browsing my Senior Portraits and Headshots pages.


Fall portraits burst with color and change

 

 

Have some fun with the yellows, reds and browns of fall.  Rest in the beautiful end of season change.  Celebrate the change of light and color.

 

 

 

 

 

 

Listen to the leaves rustle as you wear some of your favorite fall styles that help you blend into the season for a cool day outside

 

 

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We all look different in each season, just as nature does.  If fall is a special season to you, be sure to capture your portrait.

 

 


Winter portraits – reflection and looking forward

 

 

 

Crisp blue skies, fresh fallen snow set the stage for outdoor activity.  Bundle up and head outside.

 

 

 

 

 

 

 

Winter allows us to reflect on the year past and to prepare for a new year.    We wear layers of clothes that still preserve fashion.  A portrait in the Winter will remain a treasure for you and your family for generations forward.

 

 

 

 

 

 

 

 

Without a winter portrait you may never remember how beautiful you look in a snowfall.

 

 

 

 

 

 

 

Think of the year that has passed. Understand what you have achieved and what you need to think about in the coming New Year.  This is the time to plan your resolutions and work on fulfilling them.

Get ready for your Spring portrait!


 

image representing all four season

Winter, spring, summer or fall,
All you have to do is call,
And I’ll be there

Portraits and headshots for all seasons!

Camera, flashes and all, Louise

p.s.  For fun facts about seasons, see: https://www.konnecthq.com/seasons/

Clothing Ideas For Your Studio Portrait Session

You might be wondering…. What should I wear for my studio portrait session?

THIS is something that I love to help my clients with.

The first thing to consider is if your portrait is going to be casual or formal.
Are you considering a studio portrait or an outdoor portrait? Simple solid colors are most often the best choices for your studio portrait session. Portraits can range from casual to formal, modern to traditional. Light and airy…. dark and stormy.

Once you decide, we can start planning your outfit. As professional photographers we can create a wide range of styles of portraits. It is important to communicate to your photographer how you envision yourself or your family being photographed. In the planning session we like to determine what you might want to wear.  SO, What’s in YOUR closet?  We are happy to help with that.

We like to discuss the  “look and feel” of the portrait, where its going to hang in your home or office or perhaps if you will be making an album.

For example, I’ve selected the outfit above from MY closet.  I found this particular outfit with the help of my beautiful stepdaughter at Scout and Molly’s

I often prefer solid colors because they don’t pull away or compete with the face. For my portrait, I’m choosing black and a more contemporary outfit.   I know the background of the portrait will be medium tones resulting in a more contemporary feel.

Let me help you discover the best way to dress for your portrait.

Fashion Portrait

Fashion has always been something that has intrigued me, especially when it comes to portraits, and especially portraits that are fashion inspired.  I often comb through Vanity Fair or Vogue publications for inspiration and unique portrait ideas. The photo below was created using a custom portrait background we painted here at our studio. I love the movement in the gown.  This effect was created using special lighting and an industrial fan and is inspired by Annie Leibovitz and her Vanity Fair portraits. Tell us about what inspires you and together let’s create a beautiful portrait of you.

 

Call the Studio at 978-594-1728 to find out more about it.

Beautiful fashion inspired portrait.
Beautiful fashion inspired portrait.

Ben’s Bar Mitzvah!

A Bar Mitzvah is a rite of passage filled with ritual and tradition. And I love that part of it!

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I was fortunate enough to photograph Ben’s Parents Wedding!  I feel like I’m part of the family!

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And this guy was having the time of his life! He danced all night to the rocking tunes of DJ Maverick and quite frankly I don’t know how he could walk by the end of the night.

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Beautiful flowers were arranged by Jeri Solomon from Jeri Solomon Floral Design.

Food was fabulous and catered by The Catered Affair  with Toby keeping her watchful eye on everything to making sure it came out on time and perfect. Kelly Delaney from Cakes for Occasions made this unique cake. Ben chose a sports theme. Check out the cool uniforms on the cake.

ImageWe learned how many special people Ben has in his life.

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Ben was clever and creative with his poetry and inviting everyone up.

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The Hora!

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Still dancing!

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Ben and his friends.