Tag Archives: Personal Branding

Personal Branding vs. Headshots

A headshot introduces you;

Personal Branding introduces your business. 

 

Personal Branding differs from headshots in many important ways. Headshots serve as an introduction to you as a person, while Personal Branding photography provides a vast array of marketing resources for you and your business. Continue reading to determine which one is best for you.

 

 

 

Headshots present what you look like.

This image presents a person.

 

 

 

 

 

 

 

Personal Branding conveys the essence of who you are and what you do.

This image presents a photographer.

 

 

 

What is personal branding?

 

“A personal brand is rooted in the minds of people in the market. Personal branding is the effort to communicate and present your value to the world.”

 

Branding, or personal branding, is more than just a headshot or logo. Branding is the visual representation and definition of your business and what it has to offer. We believe that personal branding is essential for individual entrepreneurs and business owners to “soft-sell” their business and services in a visual market. Resources abound when searching for soft and personal branding solutions.

 

 

The term “personal branding” was introduced in 1997 by a gentleman named Tom Peters. Peters told us that no matter what industry we work in, or where we live, we’re all CEOs of our own personal brand, and that means that we must market ourselves just as vigorously as any product or service.

 

 

If you are an entrepreneur or business owner, you’re probably reading this to determine if you need to expand the visual library of your brand. We believe you already have the notion of “your brand” as an individual or a company that you now wish to share with your clients/customers to give them inspiration and confidence in you.

 

 

In order to gain a customer’s trust, you need to let them know that you provide wisdom, compassion, guidance and true value.  We are here to help you do that.

 

When planning your personal branding session, we work with you establish goals:

  • How do you want to be seen?
  • What is it that you do/provide?
  • What do you stand for?
  • Do your photographs represent you/your brand and the energy you bring to your business?
  • Will they make potential clients want to meet you in person?
  • Do your photographs create trust in you?
  • Do they show the real you now?
  • Will your photographs show the real you that you are becoming?

 

If you are ready to take your brand presence to the next level, we would love to work with you to create your perfect personal branding session. Give us a call, drop us an email, or click the button below to receive our personal branding magazine to help you prepare for your session!

If just a headshot makes more sense for now, we would love to help you there as well.  Click below to get started right away!