Tag Archives: Salem MA photographer

Personal Branding vs. Headshots

A headshot introduces you;

Personal Branding introduces your business. 

 

Personal Branding differs from headshots in many important ways. Headshots serve as an introduction to you as a person, while Personal Branding photography provides a vast array of marketing resources for you and your business. Continue reading to determine which one is best for you.

 

 

 

Headshots present what you look like.

This image presents a person.

 

 

 

 

 

 

 

Personal Branding conveys the essence of who you are and what you do.

This image presents a photographer.

 

 

 

What is personal branding?

 

“A personal brand is rooted in the minds of people in the market. Personal branding is the effort to communicate and present your value to the world.”

 

Branding, or personal branding, is more than just a headshot or logo. Branding is the visual representation and definition of your business and what it has to offer. We believe that personal branding is essential for individual entrepreneurs and business owners to “soft-sell” their business and services in a visual market. Resources abound when searching for soft and personal branding solutions.

 

 

The term “personal branding” was introduced in 1997 by a gentleman named Tom Peters. Peters told us that no matter what industry we work in, or where we live, we’re all CEOs of our own personal brand, and that means that we must market ourselves just as vigorously as any product or service.

 

 

If you are an entrepreneur or business owner, you’re probably reading this to determine if you need to expand the visual library of your brand. We believe you already have the notion of “your brand” as an individual or a company that you now wish to share with your clients/customers to give them inspiration and confidence in you.

 

 

In order to gain a customer’s trust, you need to let them know that you provide wisdom, compassion, guidance and true value.  We are here to help you do that.

 

When planning your personal branding session, we work with you establish goals:

  • How do you want to be seen?
  • What is it that you do/provide?
  • What do you stand for?
  • Do your photographs represent you/your brand and the energy you bring to your business?
  • Will they make potential clients want to meet you in person?
  • Do your photographs create trust in you?
  • Do they show the real you now?
  • Will your photographs show the real you that you are becoming?

 

If you are ready to take your brand presence to the next level, we would love to work with you to create your perfect personal branding session. Give us a call, drop us an email, or click the button below to receive our personal branding magazine to help you prepare for your session!

If just a headshot makes more sense for now, we would love to help you there as well.  Click below to get started right away!

 

5 Considerations when hiring a photographer for your corporate headshots.

 

Do you have a clear idea about what to look for when hiring a professional photographer for corporate or business headshots? Here are 5 important points to look for when hiring a photographer for corporate headshots.

Having been a professional photographer for over 30 years, I would like to share some valuable tips that we have learned and what to look for when hiring a professional photographer or when doing it yourself.

 

Group of business headshots.
Business team
  1. MAKE HEAD SIZES ALL THE SAME – Some people are a lot taller than others. The top of their head should all be equal distance from the top of the crop so no one dominates their headshot because of their height. Heads should then be made so they are pretty much the same size. Even though some people have much larger or smaller heads.

 

  1. CONSISTENT BACKGROUND – The background is consistently the exact same color.  This creates a unified presentation that everyone is on the same team. This is especially important if some of your designs may be grid based.

 

  1. ADDING NEW EMPLOYEES – Subsequent new-hires will match with the previous themes that you have established.

 

  1. TIME AND MONEY – Most professional photographers will bring background and studio lighting to photograph headshots at your business location. Once this is set up it is very efficient for photographing many people.

 

  1. IMMEDIATELY MAKE YOUR SELECTION – Professionals will have their equipment tethered to viewing hardware (like an iPad) so that you can immediately make your selection.  This makes sure that every portrait will be one that you love.

 

 

If you want to lean more about what we can do for you or your business feel free to call our studio to learn more about what we can do for you.  978-375-5507

 

 

Clothing Ideas For Your Studio Portrait Session

You might be wondering…. What should I wear for my studio portrait session?

THIS is something that I love to help my clients with.

The first thing to consider is if your portrait is going to be casual or formal.
Are you considering a studio portrait or an outdoor portrait? Simple solid colors are most often the best choices for your studio portrait session. Portraits can range from casual to formal, modern to traditional. Light and airy…. dark and stormy.

Once you decide, we can start planning your outfit. As professional photographers we can create a wide range of styles of portraits. It is important to communicate to your photographer how you envision yourself or your family being photographed. In the planning session we like to determine what you might want to wear.  SO, What’s in YOUR closet?  We are happy to help with that.

We like to discuss the  “look and feel” of the portrait, where its going to hang in your home or office or perhaps if you will be making an album.

For example, I’ve selected the outfit above from MY closet.  I found this particular outfit with the help of my beautiful stepdaughter at Scout and Molly’s

I often prefer solid colors because they don’t pull away or compete with the face. For my portrait, I’m choosing black and a more contemporary outfit.   I know the background of the portrait will be medium tones resulting in a more contemporary feel.

Let me help you discover the best way to dress for your portrait.

Louise Michaud and Salem State’s Expect Program

At Salem State University, the Expect Program is one of the University’s newest and most beneficial courses for students that are studying communications. The course was created a couple years ago by Robert Brown and Rebecca Hains to help students who are nearing graduation and preparing to enter the real world. At the beginning of the semester, students are separated into groups and are assigned a client. They work and communicate with their client on different tasks in order to market their client’s brand or business. Ultimately, their work leads up to a final presentation of their work with their client throughout the semester.

I have been working closely with the team assigned to my photography business. This team includes Joe Kasper, Danielle Pieroni, Nikki Vergakes, and David Lebrassuer. At the beginning of their semester, I explained how I was in need of something new. Since my focus has been wedding photography for years, it was time for something new. Now, I am mostly focusing on fashion-inspired contemporary portraits. I also showed my team the work I have done with the 99 Faces Project, which will be on exhibit this May at the Museum of Science. This project is a great way to raise awareness of mental disorders by portraying individuals who suffer from them by photographing them and their loved ones.

My team has used social media, blog posts, promotions, and different types of media relations to get my business shared with the public. They shaped each post with a contemporary portrait angle to re-brand my name. Since the start of the semester, my Instagram page has gained many new followers and has opened a new window of communication for me. The blog posts have focused on the people I am teaming up with and include specific work I have done. Also, they are currently in communication with local newspapers and magazines on my behalf.

It is safe to say that my Expect Team has made steady progress obtaining the goals that we set together. Luckily, they have a great team chemistry and work well with each other and with myself. It has been a pleasure working with this team! I am glad these students have had a chance to experience working in the real world. They have done so much for me and my business. I also am grateful for the progress we have made together!

Tired of seeing a brick wall for your portrait background?

Us too. Here at Louise Michaud Photographer we custom design some of our backgrounds for your portrait. I love having a unique background to offer my clients. It’s exciting to make something one of a kind that my clients can only get from me! I got my inspiration to paint this background from Annie Leibovitz’s legendary body of work. I am most inspired by her Vanity Fair style fashion shoots. You’ll be seeing some portraits using this Oliphant style canvas backdrop. It helps having a BFA in Visual Design!